Ad of the Day: Nike

W+K goes local for Copa America

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Wieden + Kennedy Amsterdam’s “Write the Future” campaign for Nike, which ran during the 2010 World Cup, has been more or less celebrated to death. Yesterday, the shop put out new work for the brand, this time around Latin America’s regional contest, Copa America, happening now. The latest spots feel (understandably) smaller: Less high drama and more local, framing the competing countries as (depending on the language) “Bairros” or “Barrios,” – neighborhoods.

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