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Wieden + Kennedy, Amsterdam, won the Film Grand Prix at the 2011 Cannes Lions festival on Saturday for its electric Nike "Write the Future" spot, made for the 2010 World Cup. An extravaganza of a soccer commercial, the three-minute ad featured the world's biggest stars dreaming of glory on and off the field if they triumph at the tournament—and ignominy and scorn if they fail.
Among the Gold Lion winners were two favorites from this year's Super Bowl: Volkswagen's "The Force" spot with the little Darth Vader, by Deutsch, Los Angeles; and Chrysler's "Born Of Fire" ad, from Wieden + Kennedy's Portland, Ore.,
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