Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

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Everybody’s favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that’s so kitschy-catchy, no amount of scrubbing will wash it out of your brain.

With his sparkling white T-shirt and gleaming gold earring, the animated Mr. Clean character was developed by Chicago agency Latham-Laird and artist Richard Black in the late 1950s as a mascot for a new detergent-based product from Procter & Gamble. The big dude’s obsession with making household surfaces shine has been featured in ads ever since, though this marks the first major update of his theme song—originally penned by Tom Scott Cadden—in decades:



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