It's dinner time! But wait—don't dig in yet. Somebody needs to take a picture first.
Ikea's latest campaign, "Let's Relax," takes a shot at how our compulsion to socialize—and compete—has invaded the haven of home. Created for AOL Platforms, this first film marks a surprising departure from the Swedish brand's typical marketing fare, which tends to stick to our own century (if not future ones).
In this case, we open on an 18th century family at table. The feast is copious, and Dad's fingertips are bouncing expectantly off one another. A little girl, eager to start, grabs a piece of fruit and prepares to take a bite.
