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If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point.
Whether it's a brewery based in an abandoned warehouse or a gourmet coffee shop that reclaimed an old fire station, these entrepreneurs can often offer a proof of concept and end up reversing decades of decline.
Heineken captures this frequent reality in a new spot called "The Canvas," part of the international brewer's years-long push that promotes urban pride, creativity and revitalization.
In the new spot (likely from Publicis, though we've reached out for agency and production credits), we see a trio of guys getting tossed out of a beer shop at closing time, only to find the rest of the neighborhood vacated.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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