Brand Marketing

Ad of the Day: Gross Old Razors Bring Cutting Humor to Dollar Shave Club’s New Campaign

Brand sticks with comedy and keeps hammering its rivals

By Kristina Monllos

August 31, 2015

Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he has company in the form of some talking mascots—sort of. 

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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