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To sell razor blades on the Web, you’d better have sharp marketing content.
DollarShaveClub.com‘s 90-second promo clip is on the cutting edge. With more than 1 million views in four days, the video—starring company CEO Michael Dubin, warehouse sidekick Alejandra and some guy in a bear suit—is looking like a smooth move. (Sick of those shaving puns yet?)
Commenters have noted that the startup’s effort has an Old Spice vibe. Indeed, that air of familiarity and sureness of style helps make the spot instantly likable.
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