Ad of the Day: Andy Daly Brilliantly Reads 3.5 Hours of Real Insults About Laphroaig Scotch

And riffs on each one, in a remarkable ad-libbing performance

What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that's so entertaining, you might actually find yourself watching the whole thing. (Well, maybe.)

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.