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Walmart's holiday ad begins by reminding us of something we already know: Kids love Christmas. They can't sleep. They tear their presents open like wild animals. They scream.
Adults, on the other hand, are way less keen. Christmas is stressful. It's laborious. It's expensive. And it's a minefield of actively unfun corporate holiday parties.
Then the ad ramps up. "At Walmart," it tells us, "we believe grownups should have a joyful Christmas too."
How's that? we wonder.