Ace Hardware Wants You to Know It’s Proud to Not Be a Big-Box Store

94-year-old chain stresses mom-and-pop traditions

Ace is touting personalized attention and a physical scale that’s not overwhelming. Ace Hardware

Life’s a little stressful if you’re in the hardware business these days. The all-American, mom-and-pop hardware store has been hammered by the big-box boys—Lowe’s, Home Depot and Walmart. And looming larger still is the unrelenting pressure from Amazon, which, as you might expect, lists a staggering 70,000 items under tools and home improvement alone. In the center of this competitive storm sits Ace, the “helpful place” whose 5,000 locations walk a fine line between chain-store economics and a small-town feel. Each Ace Hardware store is independently owned and operated.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.