A Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing It

Allyn Pierce almost died in the process, but he still persevered

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Toyota is replacing the Toyota Tundra truck of a nurse who destroyed his own trying to get his colleagues and patients to safety in the midst of the California wildfires.

Last week, Allyn Pierce—a nurse who manages the intensive care unit at Adventist Health Feather River Hospital in Paradise, Calif., a town destroyed by the recent wildfires that have recently ravaged the state—drove his truck through the flames to return to the hospital where he worked in order to offer medical assistance to locals.

Pierce’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in