A Nurse Drove His Tundra Through the California Wildfires to Save Victims. So Toyota Is Replacing It

Allyn Pierce almost died in the process, but he still persevered

Though Pierce himself survived the terrifying drive, his Toyota Tundra didn't escape unscathed: It was burned and, in parts, melted.

Toyota is replacing the Toyota Tundra truck of a nurse who destroyed his own trying to get his colleagues and patients to safety in the midst of the California wildfires.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.