A Major Bank and 3 Car Rental Companies Cut Ties With the NRA

First National Bank of Omaha and Enterprise Holdings have ended their programs

The NRA and Wayne LaPierre have been the subjects of a wave of backlash following last week's shooting in Parkland, Fla. Getty Images
Headshot of Sammy Nickalls

In the aftermath of last week’s mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling on Congress to enact stricter gun control laws in the United States. Now, major companies are cutting ties with the association, including the First National Bank of Omaha and three car rental companies: Enterprise, Alamo and National.

On Tuesday, ThinkProgress published a list of companies that support the NRA, which included the Enterprise Holdings-owned automotive rental companies and the bank. The list garnered a massive response on social media, calling for a boycott of the listed companies as activists encouraged those in support of stricter gun laws to take action against the NRA.

According to ThinkProgress, Enterprise Holdings previously had a partnership to provide discounts to NRA members once they paid their $40 annual fee—until Thursday, when the three brands announced the program’s end date of March 26.

Also on Thursday, Omaha World-Herald reported that First National Bank of Omaha announced it would no longer be issuing NRA-branded cards, effectively ending its ad campaign encouraging customers to “Carry the Official Credit Card of the NRA.”

The card was emblazoned with the NRA’s logo and gave customers a $40 cash-back bonus—the same price as an NRA membership. According to the World-Herald, First National spokesman Kevin Langin said that the bank reviewed its “relationship with the NRA” due to “customer feedback,” ultimately deciding that it wouldn’t renew the contract.

The NRA did not immediately respond to a request for comment.

The changes are part of a wave of public backlash directed at the NRA following Feb. 14’s shooting, which left 17 dead and dozens more injured. Earlier this week, two gun control groups took out a two-page ad in The New York Times calling out NRA-backed members of Congress.

Students and parents at a CNN town hall on Wednesday night pressured Sen. Marco Rubio not to accept a single cent from the NRA, while Democratic political action committee Progressive Turnout Project launched a campaign calling out House Speaker Paul Ryan for not proposing gun control legislation.


@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.