A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket Ad

Rosapark has another trick up its loincloth for Monoprix


Are you still waiting in line at the supermarket? How very prehistoric of you.

French retailer Monoprix goes back in time—way, way back—to show us the inherent misery in queuing up and the way one opportunistic Early Man tries to game the system. (It involves a number of underhanded tactics including a poisonous snake, fake pregnancy, Pterodactyl attack and strategic pantsing, the loincloth version).

To promote the app called “Monoprix et Moi,” agency

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