A Behind-the-Scenes Look at How Hershey's Gets Ready for Halloween

Today is the Super Bowl of candy sales for the 123-year-old confectioner

Though Halloween dates back to the 10th century Celtic festival of Samhain, or “summer’s end,” the earliest mention of trick-or-treating dates to 1927, when a Canadian newspaper spoke of “youthful tormentors” at the door “demanding edible plunder.” And, nearly a century later, they still are.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in