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Anheuser Busch In-Bev is reorganizing its leadership team. The company has tapped a new global CMO, Pedro Earp, who will assume the role from Miguel Patricio, who will now serve as the company’s chief of special global projects.
Earp, currently chief disruptive growth officer, will now not only be the company’s global CMO but he will also be ZX Ventures officer. ZX Ventures is a venture capital team backed by AB In-Bev that will, according to the release, continue to be an independent entity to “remain ahead of the curve, stay agile and invest in new products and experiences to address emerging consumer needs.”
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