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What’s marketing going to look like in 2023? Will anyone be spending? Will the job market hold up? Will three years’ worth of crisis fatigue take its toll on everybody?
All anyone seemed to be certain about at Adweek’s Outlook 2023 event was the uncertainty surrounding the coming year. Yet across 10 sessions, marketing experts offered strategies, solutions and subtle reminders that their industry has weathered far worse and learned some difficult lessons through its survival.
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