8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day

These beloved characters are fan favorites

geometric 90s illustration featuring brand mascots the snuggle bear, the green giant, tony the tiger and the pillsbury doughboy
Some of our favorite mascots have followed us through childhood into adulthood. Illustration: Dianna McDougall; Source: iStock

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millennials, bringing back cherished childhood memories of the late ‘80s and early ‘90s or entertaining them today.

Rachael Brennan is a freelance writer for Adweek.