What Neuroscience Can Teach Us About the Mascots We Love and Hate
People respond strongly to characters that imitate human behaviors
Aflac's spokesduck is actually quite beloved by consumers since he isn't overly anthropomorphized.
Aflac
From the very first ad, we were won over at the appearance of the fan-favorite quirky, well-spoken, endearing Geico gecko. Advertising magic? Well actually, Geico’s secret sauce has more neuroscience going on than we realize.
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