What Neuroscience Can Teach Us About the Mascots We Love and Hate

People respond strongly to characters that imitate human behaviors

The Aflac duck is behind a computer ruffling his feathers
Aflac's spokesduck is actually quite beloved by consumers since he isn't overly anthropomorphized. Aflac

From the very first ad, we were won over at the appearance of the fan-favorite quirky, well-spoken, endearing Geico gecko. Advertising magic? Well actually, Geico’s secret sauce has more neuroscience going on than we realize.

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@SpencerGerrol Spencer Gerrol is the founder and CEO of Spark Neuro.