75% of Estée Lauder’s Marketing Budget Is Going to Digital—and Influencers

CEO Fabrizio Freda revealed commitment to them in an earnings call

pink lipsticks covered in dewey water
Estée Lauder is making serious investments in influencer marketing.

Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on digital marketing, particularly social media influencers.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.