Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
These are anxious times in the marketing world. In the last 18 months, GDPR has gone from distant possibility to present reality. The Cambridge Analytica scandal has raised awareness of data misuse and fueled a rising tech backlash that could lead to similar regulations in North America. Concerns about ad fraud and brand safety persist.