6 Steps for Overcoming Marketing Anxiety and Forging a Lasting Bond With Consumers

The industry is on a precipice, but there's a silver lining to that dark cloud

These are anxious times in the marketing world. In the last 18 months, GDPR has gone from distant possibility to present reality. The Cambridge Analytica scandal has raised awareness of data misuse and fueled a rising tech backlash that could lead to similar regulations in North America. Concerns about ad fraud and brand safety persist. Meanwhile, an estimated 20 percent of Americans now employ ad blocking software.