John Ounpuu is a co-founder and partner at Modern Craft, a Vancouver-based marketing consultancy focused on helping brands keep pace with modern customers.
The Internal Components That Make a Successful Brand Reinvention
It's not all about the outward appearances.
While the Quick Fix Is Alluring, There’s Usually a Better Option That Will Have a Greater Payoff
Focus on taking small steps to find a solution.
6 Steps for Overcoming Marketing Anxiety and Forging a Lasting Bond With Consumers
The industry is on a precipice, but there's a silver lining to that dark cloud.