John Ounpuu

John Ounpuu

Opinion Contributor
John Ounpuu is a co-founder and partner at Modern Craft, a Vancouver-based marketing consultancy focused on helping brands keep pace with modern customers.

The Internal Components That Make a Successful Brand Reinvention

It's not all about the outward appearances.

While the Quick Fix Is Alluring, There’s Usually a Better Option That Will Have a Greater Payoff

Focus on taking small steps to find a solution.

6 Steps for Overcoming Marketing Anxiety and Forging a Lasting Bond With Consumers

The industry is on a precipice, but there's a silver lining to that dark cloud.