5 Ways to Rethink Influencer Marketing and Make It More Effective

Apply the basic rules of advertising

holding phone with influencer
The core issue boils down to trust. Kacy Burdette

Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine.  

Neil Waller is the co-founder and CEO of Whalar.