TikTok Star Charli D'Amelio and P&G Create Dance Challenge for Social Distancing

It's now the 15-year-old's most-watched video on the platform

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If marketers want to reach a Gen Z audience, there’s no better platform than TikTok.

The video-sharing app is rapidly growing in popularity—as of the end of 2019, it had been downloaded 1.5 billion times—chiefly among younger users: 41% of those on the app are between the ages of 16 and 24.

So to connect with a Gen Z audience for a campaign encouraging social distancing, as well as raising money for those impacted by the ongoing COVID-19 pandemic, CPG

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