TikTok Star Charli D'Amelio and P&G Create Dance Challenge for Social Distancing

It's now the 15-year-old's most-watched video on the platform

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

If marketers want to reach a Gen Z audience, there’s no better platform than TikTok.

The video-sharing app is rapidly growing in popularity—as of the end of 2019, it had been downloaded 1.5 billion times—chiefly among younger users: 41% of those on the app are between the ages of 16 and 24.

So to connect with a Gen Z audience for a campaign encouraging social distancing, as well as raising money for those impacted by the ongoing COVID-19 pandemic, CPG



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in