CPG & Grocery

TikTok Star Charli D'Amelio and P&G Create Dance Challenge for Social Distancing

It's now the 15-year-old's most-watched video on the platform

A screenshot of Charli D'Amelio's TikTok video and the #DistanceDance logo
Charli D'Amelio stars in P&G's #DistanceDance donation campaign to raise awareness about social distancing. P&G
By Diana Pearl

April 7, 2020

If marketers want to reach a Gen Z audience, there’s no better platform than TikTok.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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