5 Ways Brands Can Surrender Control to Connect With Users

It’s time to confront those trust issues

illustration of a white shadow trying to hold up a mask on a red background
Rather than fixating on the imperfections, lean into them as what makes your brand unique. Getty Images

Society is more divided than ever, but there’s one thing we all agree on: We have trust issues.

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This story first appeared in the Aug. 31, 2020, issue of Adweek magazine. Click here to subscribe.
@ReachAgencyLA Frank Catapano is co-founder and managing partner of Reach Agency.
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