Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Marketing and pop culture have always been connected, especially when Hollywood makes the character work in the field. We have seen public relations on display in Sex and the City, advertising in Mad Men and crisis communications in Scandal. Social media marketing is now under the spotlight in Netflix’s new show Emily in Paris.