5 Social Marketing Takeaways From Emily in Paris

The new Netflix show is getting mixed reviews on reality

emily in paris selfie
Emily in Paris is a lesson in influencer marketing. Netflix

Marketing and pop culture have always been connected, especially when Hollywood makes the character work in the field. We have seen public relations on display in Sex and the City, advertising in Mad Men and crisis communications in Scandal. Social media marketing is now under the spotlight in Netflix’s new show Emily in Paris.

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@kfreberg Karen Freberg is an associate professor in strategic communications at the University of Louisville and is a member of Adweek's Academic Council.