Karen Freberg is a professor in strategic communications at the University of Louisville, where she teaches, researches and consults in social media strategy, public relations and crisis communication. She is also a member of Adweek's Academic Council. She is an award-winning author and has written several books including Social Media for Strategic Communications: Creative Strategies and Research-Based Applications and Discovering Public Relations: An Introduction to Creative and Strategic Practices.
The event embraced its tradition and its future and leaned into social media marketing.
Gen Z doesn't want to be pigeonholed as 'digital natives.'
What is the new normal for the marketing and advertising industry? How do you separate yourself from the crowd?