Karen Freberg is a professor in strategic communications at the University of Louisville, where she teaches, researches and consults in social media strategy, public relations and crisis communication. She is also a member of Adweek's Academic Council. She is an award-winning author and has written several books including Social Media for Strategic Communications: Creative Strategies and Research-Based Applications and Discovering Public Relations: An Introduction to Creative and Strategic Practices.
Cannes Lions Is a Worthy Investment for Ad Students, Despite Hefty Price Tag
Overall cost often comes forward when discussing the opportunity of bringing students to the festival—but there are many things educators can do to create support.
Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences
The event embraced its tradition and its future and leaned into social media marketing.
Good Reverse Mentoring Is Actually a Two-Way Street
Gen Z doesn't want to be pigeonholed as 'digital natives.'
7 New Super-Skills for a Post-Pandemic Marketer
From crisis comms to culture to creativity.
5 Social Marketing Takeaways From Emily in Paris
Emily in Paris on Netflix is getting mixed reviews on the reality of social media marketing.
10 New Marketable Skills Recent Grads Needed for the Covid-19 Era
What is the new normal for the marketing and advertising industry? How do you separate yourself from the crowd?