Portrait of Karen Freberg

Karen Freberg

Karen Freberg is an author and associate professor in strategic communications at the University of Louisville, where she teaches, researches and consults in social media strategy, public relations and crisis communication. She is also a member of Adweek's Academic Council.


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5 Social Marketing Takeaways From Emily in Paris

Brand Marketing

Emily in Paris on Netflix is getting mixed reviews on the reality of social media marketing.

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10 New Marketable Skills Recent Grads Needed for the Covid-19 Era

Voice

What is the new normal for the marketing and advertising industry? How do you separate yourself from the crowd?