Portrait of Karen Freberg

Karen Freberg

Karen Freberg is a professor in strategic communications at the University of Louisville, where she teaches, researches and consults in social media strategy, public relations and crisis communication. She is also a member of Adweek's Academic Council. She is an award-winning author and has written several books including Social Media for Strategic Communications: Creative Strategies and Research-Based Applications and Discovering Public Relations: An Introduction to Creative and Strategic Practices.

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Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences

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The event embraced its tradition and its future and leaned into social media marketing.

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Good Reverse Mentoring Is Actually a Two-Way Street

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Gen Z doesn't want to be pigeonholed as 'digital natives.'

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7 New Super-Skills for a Post-Pandemic Marketer

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From crisis comms to culture to creativity.

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5 Social Marketing Takeaways From Emily in Paris

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Emily in Paris on Netflix is getting mixed reviews on the reality of social media marketing.

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10 New Marketable Skills Recent Grads Needed for the Covid-19 Era

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What is the new normal for the marketing and advertising industry? How do you separate yourself from the crowd?