5 Marketing Mistakes Made by CBD Brands (And How to Avoid Them)

The multi-billion-dollar industry has seen a few advertising blunders

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Rarely do we have an opportunity to watch an entire multi-billion-dollar industry take shape before our eyes, with every mistake on full display. That’s one of the great things about participating in the CBD industry: everything is so new. To say that there’s been a lot of mid-course correction in CBD marketing would be a nice way of putting it.