Making the First Major CBD Campaign for the UK Market

Creative agency BigSmall talks about the issues of making the spot


A cannabidiol (CBD) revolution is coming to the U.K. according to one brand’s campaign—but perhaps not in as bombastic a style as that sounds.

Cannabis wellness brand Cannaray, which produces oils, capsules, creams and gummies, has released an ad campaign starring British television presenter Claudia Winkleman that explores the claim of a radical and revolutionary approach to health and wellness.

Directed by Emmy winner Benjamin Green and produced by creative agency BigSmall, the 30-second spot presents brand ambassador Winkleman outlining her own perception of a revolution, which involves her sitting astride a horse alongside a baying army marching through a forest.

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