Jim Higdon is co-founder of Cornbread Hemp, a maker of CBD products. A native of Lebanon, Kentucky, Jim holds degrees from Centre College, Brown University and the Columbia University Graduate School of Journalism. He worked briefly for the New York Times before returning home to write his first book, The Cornbread Mafia. He then used his experience to co-found Cornbread Hemp.
5 Marketing Mistakes Made by CBD Brands (And How to Avoid Them)
The new multi-billion-dollar industry has already seen a few advertising blunders in its short time span.