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Ah, 2018—what a year!
While we’d rather not relive any of the events (this year felt like an eternity, huh?), let’s take a moment to examine a few of the biggest brand blunders of the year to figure out what went wrong—and what other companies can learn from their mistakes.
Starbucks
It’s odd for a brand to end up on both our good-deed list and brand blunders list, but that’s the case for Starbucks (which, on the positive side, announced a plan to ditch
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