5 Brand Logo Redesigns That Pissed People Off

What were they thinking?

Some logo redesigns don't go over so well. Yuliya Kim

Burberry recently released its first wordmark redesign in two decades, from famed British designer Peter Saville, and the general reaction was … less than enthusiastic.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.