5 Brand Logo Redesigns That Pissed People Off

What were they thinking?

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Burberry recently released its first wordmark redesign in two decades, from famed British designer Peter Saville, and the general reaction was … less than enthusiastic.

Upon the new logo’s unveiling, Riccardo Tisci, CCO at Burberry, praised Saville on the brand’s Instagram, calling him “one of our generation’s greatest design geniuses.” The fashion press appeared onboard with this bold assertion, but the general public pulled no punches, with at least one commenter claiming the four-week redesign appeared to have been done in

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