Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got

'It looks like it's been done on Microsoft Word'

Burberry via Instagram

Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the brand, and while Burberry’s chief creative officer loves it, the reaction among fans has been notably mixed.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."