Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here's What We Got

'It looks like it's been done on Microsoft Word'

Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the brand, and while Burberry’s chief creative officer loves it, the reaction among fans has been notably mixed.