44% of Millennials See Their Pets as Starter Children, and That’s a Big Opportunity for Brands

The fur baby economy is real

Selfies with your pet are always a good idea. Getty Images

Millennials are putting off marriage and starting families later in life, but there’s one big milestone they’re right on track for: their first pet. To many adults ages 20-36, these furry creatures are much more than cute companions—they’re starter children.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.