40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Study found that social media is the most effective way to connect

When it comes to types of ads, 57% of readers selected humor and social good as two top themes. Getty Images

Still not sure how to reach that coveted millennial demographic through your brand’s messaging?

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.