40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Study found that social media is the most effective way to connect

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Still not sure how to reach that coveted millennial demographic through your brand’s messaging?

Millennial-focused publisher Bustle conducted some research to help brands understand those consumers a bit more. The survey polled 1,000 women in the Bustle Hive–a community of over 5,000 Bustle, Romper and Elite Daily readers between the ages of 18 and 34 who live in the United States. Bustle adapted its own version of the Proust Questionnaire–a personality questionnaire made popular by French writer Marcel Proust–to learn more about what they value, what brands they like and how they interact with brands.

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