Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
It’s Women’s History Month, and brands are looking for ways to honor women authentically through representation, amplification and action. For example, deodorant brand Secret covered child care costs for single moms, Hershey’s rebranded as HerSHEy’s for the month and Mattel-owned Barbie added Eleanor Roosevelt to its Inspiring Women series.