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Shoes, news, dating and shaving: these are just a few of the industries that disruptive brands like Bumble, Flipboard and M. Gemi are turning inside out.
At Brandweek in Palm Springs, Calif. last week, eight brands and their leaders took to the stage to explain how they found a space in the industry to deliver consumer-centric experiences that are making legacy companies rethink brand strategy.
Find the true value of a product
Flipboard faced a series of interlinked challenges: finding the value of the company’s product, connecting with its audience and understanding how (and what) resonates with them, according to CMO
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