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Consumer demand for skincare is growing faster than for its fellow beauty category, makeup. Between January and October 2019, sales of skincare products in the U.S. climbed 3% to reach $4.6 billion, according to market research firm the NPD Group. Meanwhile, makeup sales dropped 7%, generating $5.9 billion during the same time period.
“[Skincare] has really been at the forefront of hitting on a lot of initiatives that are important to consumers,” said Larissa Jensen, a beauty industry analyst at NPD Group, who noted that skincare experienced a double-digit increase the year prior.
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