3 Ways New Marketing Grads Can Set Themselves Up for Success

Stretch hard to know the customer—and the technology

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As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I’m often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I’ve realized that my point of view is generally consistent, so I’d like to offer my mini-commencement speech for aspiring marketers.