Cannes Lions

The Inside Story of How McCann New York’s ‘Field Trip to Mars’ Came Together

Winner of Project Isaac's top honor: the Gravity Award

By Marty Swant

August 21, 2016

It was at around 2 o'clock in the morning that Josh Grossberg landed on Mars.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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