The Inside Story of How McCann New York's 'Field Trip to Mars' Came Together

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It was at around 2 o'clock in the morning that Josh Grossberg landed on Mars.

The group creative director of McCann New York couldn't sleep one night back in 2014. Lying in bed, he found himself watching a TV show about the latest in space travel. Space was once again a hot topic, thanks to movies like Gravity and Interstellar and private companies like SpaceX and Blue Origin sending spacecraft into orbit.

Suddenly, Grossberg thought of his client, Lockheed Martin, the company that helped build the Viking 1, which arrived on Mars in 1976 and became the first U.S.

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