3 Secrets Behind Chicken of the Sea's Recent Rebrand

Red is relevant—and mermaids are now empowered

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Word to the wise: If you happen to spot a mermaid, it’s best to get away from her. Fast.

Depending on what folklore you believe, mermaids possess the power to conjure storms, cause floods, lure men into the water to drown, induce ships to wreck on rocky coastlines and abscond with children.

But when it comes to American corporations, mermaids have a decidedly kinder reputation.

Starbucks’ mermaid logo has made it among the most recognizable brands on earth (even though she is, technically, a two-tailed siren called a Gorgona.)



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