3 Questions to Ask a Potential Community Manager

Find someone who can distinguish between social media and community

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It’s an all too common mistake to conflate social media management with community management, but since both of these roles are critical to your company, make sure you’ve got the right people on the bus. Because they require different skill sets (and mindsets!), it’s entirely possible that you’ll need to work with two different individuals or agencies to execute your strategic goals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in