3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions

Ad-Lib.io CEO Adit Abhyankar on grounding ROI in realistic metrics

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar interrogates the ongoing cycle of justifying new investments in tech. Below, in his own words, he considers three factors that could inhibit marketers’ success.

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