3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions

Ad-Lib.io CEO Adit Abhyankar on grounding ROI in realistic metrics

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar interrogates the ongoing cycle of justifying new investments in tech. Below, in his own words, he considers three factors that could inhibit marketers’ success.