Portrait of Adit Abhyankar

Adit Abhyankar

Adit Abhyankar is CEO of Ad-Lib.io.

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Marketers and Tech Providers Share a Common Goal: Feasibility

Columnist Network

Success with new technology lies in matching the right goals to this early-stage proofing process.

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3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions

Columnist Network

Technology buyers need a path to success with clear milestones and deep support along the way.

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It’s Time to Start Measuring ‘Return on Creativity’

Columnist Network

This approach to innovation has driven investment on the media side—but almost none on the creative side.

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How to Build Video Messages That Travel Everywhere

Columnist Network

I can’t think of a better use-case for video than showing the fun that awaits a pandemic weary public.

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To Change or Not to Change the In-House Approach

Columnist Network

To understand if this investment is worthy of CMO attention, it's useful to have a framework.