Adit Abhyankar is CEO of Ad-Lib.io.
Marketers and Tech Providers Share a Common Goal: Feasibility
Success with new technology lies in matching the right goals to this early-stage proofing process.
3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions
Technology buyers need a path to success with clear milestones and deep support along the way.
It’s Time to Start Measuring ‘Return on Creativity’
This approach to innovation has driven investment on the media side—but almost none on the creative side.
How to Never Miss Your Window of Success With an ‘Always-On’ Campaign
There is a real opportunity cost to launching late.
How to Build Video Messages That Travel Everywhere
I can’t think of a better use-case for video than showing the fun that awaits a pandemic weary public.