3 Creative Ways Brands Have Pivoted Their Experiences to Offer Self-Isolation Entertainment
Marketers have opted for virtual and surprise-and-delight tactics
Activision teamed up with Fooji to send Call of Duty-branded pizza boxes to quarantined gamers.
Courtesy of Fooji
Key insights:
- Bud Light took its Dive Bar Tour digital to raise money for the American Red Cross.
- Activision surprised Call of Duty fans with branded pizza deliveries.
- Belle Bar Organic hosted a virtual pajama party for its customer base.
The COVID-19 pandemic has forced brands to postpone or cancel in-person events for the foreseeable future, so marketers are adapting their experiential strategy to connect with people in self-isolation.
This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
