3 Chief Marketers on the Skills Needed to Lead Through Crisis

Why empathy and positive thinking can make a huge impact

Screenshot from Brandweek 2020
Kellyn Smith Kenny, Marcel Marcondes and Seth Solomons led a Masterclass on leading through crisis. Adweek

The past six months have brought challenges and changes that even the savviest of marketers couldn’t have foreseen and prepared for. Leadership at the top of the marketing department has proved to be more essential than ever, as people not only steer an organization’s marketing, but also their respective teams through times of turmoil and crisis.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.