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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
L'Oréal makes 100 women cry
McCann Mexico helped L'Oréal test out a waterproof mascara product by putting it on 100 women before they sat down to watch a sad movie. (Adweek)
5 marketing tips for McDonald's
McDonald's CEO Steve Easterbrook hired Silvia Lagnado as the company's new CMO. Here are five tips from marketing experts on how Lagnado can succeed in the role. (Adweek)
Jeff Foxworthy celebrates America with Golden Corral
Golden Corral tapped comedian Jeff Foxworthy for its new America-themed campaign called "Golden Bill of Rights." (Adweek)
Netflix comes to Marriott in time for OITNB
The new season of Orange is the New Black hits Netflix this Friday and a handful of Marriott hotels scored connected TVs so guests can stream Netflix from their rooms. (Adweek)
HSBC takes an elevator ride through time
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