24 Hours in Advertising: Monday, Jan. 19, 2015

MTV goes black and white, SNL makes fun of Bieber ads, and 2 brands tease Super Bowl spots

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Ann Taylor Loft video totally flops

Loft recently partnered with comedy group #hotmessmoves to create a Web series, but one video depicting a woman binge-exercising while covered in plastic wrap didn't go over too well with viewers. (Adweek)

Toyota teases its ad for the Big Game

For this year's Super Bowl, Toyota will run two 60-second spots during the game that focus on athletes and their families, including a spot starring Paralympic athlete Amy Purdy. (Adweek)

Bud Light gives a glimpse of Super Bowl spot

Bud Light debuted a 15-second teaser for its big 60-second Super Bowl spot, which will follow a man as he takes on a life-size Pac Man game. (Adweek)

Tensions rise between marketers and advertisers

A new survey from RSW/US revealed marketing executives feel agencies need to know more about social media, data and technology but aren't necessarily willing to pay for the extra expertise. (Adweek)

MTV celebrates MLK Jr. in black and white

Today, MTV plans to celebrate Martin Luther King Jr. Day by running 12 hours of content in black and white, and it will also air a series of anti-bias PSAs throughout the day. (Adweek)


Around the Web:

Yahoo shakes up its ad team

Marissa Mayer announced some changes to Yahoo's advertising team, with former Flurry product manager Prashant Fuloria taking over all ad operations for the company. (Re/code)

Wendy's nixes soft drinks for kids

The fast food chain became the latest to cut soda from its kids menu, joining restaurants such as McDonald's, Panera Bread and Subway. (Media Post)

Newcastle names five of its Super Bowl ad cohorts

The beer brand announced some of the brands it will work with on the #BandofBrands Super Bowl campaign, including Boost Mobile and Sharper Image. (Newcastle/Twitter)

Donny Deutsch gets his own sitcom

The former agency man announced his new plan to jump into TV with his own Curb Your Enthusiasm-style sitcom for the USA Network. (Agency Spy)

A new look for the McDonald's 'Signs' ad

It was only a matter of time before the controversial McDonald's "Signs" ad got spoofed, but now you can find a delightful parody courtesy of YouTube's Signlover. (Fast Company)

Kate McKinnon spoofs Justin Bieber ads

This week on Saturday Night Live, cast member Kate McKinnon starred in an amazing parody of the controversial Justin Bieber ads for Calvin Klein. (Vanity Fair)

YouTube stars run their own halftime show

This year YouTube announced it would host its own halftime show online, with YouTube stars running the show and creating their own Super Bowl ads. (The Boston Globe)

Google responds to publishers' spam concerns 

About two weeks ago, a handful of publishers reported that Google's AdSense was sending people to spam websites, and Google finally responded to the complaints. (Marketing Land)

Viant launches an ad cloud

Viant, formerly Interactive Media Holdings, debuted the very first ad cloud, called the Viant Advertising Cloud. (PR Newswire)


Industry Shake-Ups:

MediaVest promotes from within

Three big positions were filled at MediaVest this week, including chief operating officer, president of investment, and the U.S. president position, all filled from within the company. (Adweek)

W+K and AKQA work with Netflix

Wieden+Kennedy and AKQA's Amsterdam offices are working together with Netflix and just released a new promotional campaign. (Agency Spy)