Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families.
The effort promotes the Toyota Camry's "One Bold Choice Leads to Another" campaign and includes two 60-second spots that will air on Feb. 1—the day of the game.
A pre-game ad—titled "How Great I Am"—features Paralympic athlete and Dancing With the Stars contestant Amy Purdy. Boxing icon Muhammad Ali supplies a voiceover.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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