2 Mermaids Entice Sharks With Spiked Seltzer in AB InBev’s New Super Bowl Spot

Bon & Viv is first flavored beverage to advertise in Big Game

New York agency Bullish created the spot. Bon & Viv

We already know that this year will mark AB InBev’s biggest-ever presence in the Super Bowl: Seven products across five brands set to take up more than five minutes of air time.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.