Xaxis Promotes Silvia Sparry to Global Chief Operating Officer

The new role will include furthering its AI and data science focus

GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer (COO), a newly created title aimed at pushing the business further toward artificial intelligence (AI) and data sciences.

Fastest Growing Agencies

Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. View details and start your submission before 6/25