Xaxis Promotes Silvia Sparry to Global Chief Operating Officer

The new role will include furthering its AI and data science focus


GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer (COO), a newly created title aimed at pushing the business further toward artificial intelligence (AI) and data sciences.

Promoted from vp of global operations and platforms, Sparry will report directly to Xaxis global chief executive Nicola Bidon and will be responsible for tech platforms, partnerships, operations and process excellence.

Bidon said the creation of the new role and Sparry’s promotion was in recognition of the evolution of programmatic across new advertising channels.

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